What Should You Include on Your Business Card?

When designing your business card it's important to consider the way you present your information. Learn what should be included on your business card.

What Should You Include on Your Business Card?

When designing your business card, it's important to consider the way you present your information. Each piece of information should be clearly distinguishable, but also flow well with each other. Your business card is an extension of your brand, so make sure to include your logo and slogan. Your name, company name, and contact information should all be included on the card.

The main purpose of a business card is to help people remember you and be able to contact you when needed. Think about the journey a person takes once they receive your business card. They'll likely take a look at your website, check your social channels, and eventually send you an email or call you on the phone. To make this journey as smooth as possible, use branded colors, fonts, and slogans that are consistent with your website and other materials so that recipients can make quick connections when they search for it.

Brandly is a free solution that helps companies order business cards for multiple employees with streamlined ordering workflows tailored to each customer, employee self-service, 1-minute company-wide deployment, and free shipping on every order. Don't be afraid to use both sides of your business card. Doing so gives you more room to let your content breathe and also make it easier for customers and prospects to digest. To get started, add your small business logo and slogan to the back of your card.

Then use the front side for your name and title, physical address (if you have a physical store), phone number (one is almost always enough), email address, and website. The typical size of a business card is 55 x 85 mm, but you will see many other sizes quoted on the web; check with printers. In terms of content, you'll want to include at least one business name, one phone number, one email address, a website address (if applicable), physical address (if applicable), and social media identifiers (if applicable). When you think about who you're giving your business card to, create a message that draws out their weaknesses and meets their needs instead of creating something that you just think is beautiful.

There are many digital tools you can use to promote yourself to employers and customers, but having a physical business card is still an important networking tool for professionals. Make sure to include your company's slogan and job title on the business card. If you work from home and don't want to include your home address on your business card, consider purchasing a PO Box, a commercial mailbox at a UPS store, or a virtual office address. Just remember that a business card should be portable and easy to file in a pocket or briefcase. Download hundreds of stunning business card templates, resume templates, cover letters, and design resources with a membership from Envato Elements.

Judith Pearson
Judith Pearson

Proud problem solver. Certified social media ninja. Total explorer. Beer advocate. General travel buff.

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