Designing the Perfect Business Card: What You Need to Know

When it comes to making lasting impression, your business card is one most important elements. Learn what elements should include in design & how create perfect one.

Designing the Perfect Business Card: What You Need to Know

When it comes to making a lasting impression, your business card is one of the most important elements. It's a small piece of paper that can make a big impact. The way you design your business card can make all the difference in a world where encounters with important people are often brief (and sometimes life-changing). The paper you choose sends a message about your brand, making it essential to get it right.

Typically, the most prominent text element of a business card is the name of the company and the contact name, the name of the company or organization. In the modern business card, there is a lot of room for maneuver when it comes to the logo. You can choose something classic and sophisticated, such as a simple crest or geometric shape, or a full-color illustration or photograph. Your logo can define the aesthetics of your business card, as well as the overall feel of your business.

Branding experts attach great importance to the need to create a strong and effective logo. One way you can creatively emphasize your logo is through die-cut printing. Here are some examples of how die cut printing can attract attention to your logos and add dots to your card for creativity. Your logo acts as the visual representation of what makes you and your product or services special.

It's also a great place to show off your personal style or make a trademark. Take, for example, the scribbled autograph of Donald Trump's signature running thick on top of his card. Alongside the rather conservative gold geometric shape in the corner, this signed addition says more about how Trump runs things than anything else in a big way. It is certainly a way to make a lasting statement. Before the Internet revolutionized the way people find new jobs, the quality of the resume paper was a subtle indication of how serious he was about work (and how professional he was as an employee).

While you may not necessarily associate the sense of touch with the selection of potential customers, it's true that the thickness and texture of your paper will influence how the recipient feels when they hold it in their hand. Subtle touches such as beveled edges and watermarks can also make your card stand out from all the others. Personally, I love the look of a hand-pressed typography on thick, cottony paper designed just so that the letters bleed slightly into the paper, creating a texture in the text itself. If you have a design ready and ready to use, you can also print from home, although if you want to include many complex or rich images, you need the right tools to help you achieve the desired effect. A printer that can produce photo-quality images is good for this type of design, particularly inkjet models such as the HP Photosmart 7520 printer. Also remember to make sure your ink reserves are fresh, as realistic colors will lose their tonal quality when one of the printer's ink colors is running low.

Business cards

used to come in a couple of very simple shapes based on a standard size and a rectangular shape.

The design options I had in print were quite simple, limited so it could be feasibly assembled into a typography. Due to advances in printing and changes in creative taste, business cards have been transformed to suit the imagination of their designers. Nowadays, it is not uncommon to see micro-sized business cards or oversized cards designed to be folded into creative shapes, business cards that attract both mind and sight. Choosing a unique shape or size can help your business card stand out from the rest and grab the recipient's attention. In the Internet Age, Text Isn't the Only Thing That Can Be “Sticky” After All. Use these tips when designing your business card to project the right image for your brand.

With a little time and patience, you'll be well on your way to knowing how to make a business card. The names that are included in the design of your business card are usually the most prominent features. This should include the name of companies or organization, along with specific person's name and job title. The size and location of names must involve careful consideration for maximum effect. Should company name be most prominent or should it focus on employee's name? If your card has physical location then there must be address or mailing address on your business card.

You can even add map on back side of card to give it unique touch and make it easier to find business if most of business done in physical location. If company based exclusively online then this is not necessarily important feature for card. Your web presence is vital component of business and you want potential customers have ability to contact and learn about company online. Including company's website is essential for online business and also good move for physical company. Your own email address is also necessity for modern card while social media links are another way connect with customers and let them know you're at top of new marketing strategies. Do you need little inspiration? This is where premium business card templates shine from Envato Elements.

You'll find designs for countless jobs and industries. These templates are tailor-made to help you make winning first impression. Your name and contact information don't have to be most prominent visual aspect of business card but they definitely shouldn't be hard find or hard read. Also include as many contact methods as possible as this yields widest possible network. Goal of business card is forge connections that can turn into professional relationships. Paying attention items described above can help create perfect business card.

A matte business card with lot texture combined with gold foil on other hand provides nice contrast.

Judith Pearson
Judith Pearson

Proud problem solver. Certified social media ninja. Total explorer. Beer advocate. General travel buff.

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