How to Choose the Right Paper Weight for Your Business Cards

Choosing the right paper weight for your business cards is essential for making sure your cards look professional and stand out from the competition. Consider all of your options carefully before making your decision.

How to Choose the Right Paper Weight for Your Business Cards

When it comes to creating a professional and memorable business card, the paper weight is an important factor to consider. Classic business cards are most often printed on 14-point (thick) card stock, 16-point (thicker), and 100-lb card stock. These are the three most common types of paper used for printing classic business cards. However, there are even more improved paper weight options available.

Many small local printers and office supply stores will print at 100 lbs. GSM is a relative dimension that means how many grams a sheet of paper of one square meter will weigh (grams per square meter). It is very convenient to use an acceptable dimension so that everyone understands what is being discussed, but using the GSM units and the thickness of the hair styling paper can easily get confused. GSM does not define the thickness of the paper. Printivity offers a variety of business card paper with different colors, sizes, textures and thicknesses that are guaranteed to elevate your brand. It is very easy to spot a business card that was purchased cheaply compared to a premium one that was printed on high quality paper.

Many new customers (from a small business, freelancer or personal) show us the 100 lb glossy cover business cards they are already using. The standard 15-point card in one color will be much cheaper compared to multi-colored cards with embossed letters printed on high quality texture or glossy paper. For a more exclusive look, choose triple-layer business cards that are created exactly how they sound. Alternatively, you can buy a specific card holder and carry it in your pocket. The higher the points, the thicker the card, in other words, a 24-point card will be twice as thick as a 12-point card. Glossy, matte or soft-touch lamination adds another stunning element to your triple-layer business card.

Business cards are commonly printed on a semi-gloss paper finish for a smooth glossy coating feel with less glare. Creating an amazing business card design won't produce the same results unless it's combined with the best paper weight and finish. Great designers use their imagination to create creative business cards based on the type of company you run. If you were to review your own stack of business cards from acquaintances, the most popular paper option would be 14-point cardstock. A successful business card depends on many factors, including concise information, attractive design and durable paper.

This way, you can get a better idea of what different printing companies use for standard-sized business cards. Fortunately, most printing companies offer premium business card paper options such as linen, silk, cotton, suede, and many more. Choosing the right paper weight for your business cards is essential for making sure your cards look professional and stand out from the competition. Consider all of your options carefully before making your decision so that you can create an impressive and memorable business card.

Judith Pearson
Judith Pearson

Proud problem solver. Certified social media ninja. Total explorer. Beer advocate. General travel buff.

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