What Should You Include on a Business Card?

A well-designed business card can help promote yourself or your company in an effective way. Here are 10 tips for what should go on yours.

What Should You Include on a Business Card?

A business card is a small, printed paper card, usually the size of a credit card, that contains your company details, such as name, contact details, and brand logo. The design of your business card is an essential part of your brand and should act as a visual extension of your brand design. It usually includes the donor's name, company, or business affiliation (usually with a logo) and contact information such as addresses, phone numbers, fax numbers, email addresses, and website. Before the advent of electronic communication, business cards could also include telex details.

Knowing what to add and what to omit helps to create a card that is eye-catching and balanced. Try not only to focus on the graphic elements and text you want to add, but also on the space around them - often referred to as “negative space”. A good and clean design communicates that you are organized and professional. Your logo is a visual representation of what your company does and what it represents. You must personify your business and it is a memory for your customers to remember.

When you have a logo, it makes your company feel credible, professional and trustworthy. Use a high-quality image at 300 dpi (dots per inch) to ensure that the edges look sharp when printed. Ideally, your logo should work in black and white (for basic applications) and be scalable (from stamp-sized reproductions to posters or banners). Try not to add text too close to the logo or add it too much - remember to let it breathe.

That's what makes it stand out. If it seems narrow, reduce the logo a little and increase the amount of space around it. Safety lines are edges that lie within the area where the cut will be made. Keep all necessary information, such as names, addresses, phone numbers, or logos within the security line to ensure they are not cut. Do you know what to put on a business card? A good business card is an extension of your brand.

Convey the right information about who you are and what you do in a memorable, powerful and meaningful way. Putting a name on a business card is a great way to add a personalized touch. It is useful when people contact a company from a business card so that there is a contact person they can refer to. Typically, the most prominent text element on a business card is the company name and contact name. The main purpose of your business card is to help people remember you and be able to contact you when necessary.

Think about the journey someone takes once they receive their business card. They'll likely take a look at your website, check your social channels, and eventually send you an email or call you on the phone. To make this journey as smooth as possible, you want to keep every step on the mark. That means using branded colors, fonts, and slogans that are consistent with your website and other materials so that recipients can make quick connections when they search for it. Brandly is a free solution that helps companies that suffer the grueling process of ordering business cards for multiple employees. With streamlined ordering workflows tailored to each customer, employee self-service, 1-minute company-wide deployment, and free shipping on every order, Brandly automates the process to make ordering high-quality business cards a breeze. The slogan and logo come before you even think of what to include on a business card.

A business card isn't just about adding contact information; it should be able to improve your brand identity. It should also convey the message that your company wants to deliver. You can communicate it through your business card in ways such as shapes, words, colors and more. A logo and a slogan are the best way to do it. For example, you may be confused if your name is Jackson but you usually prefer to be called Jack.

In such cases, a business card is not intended to provide hereditary information; you must present yourself as others call you or you want others to call you. This way, you can avoid reintroduction later when you meet people who may be interested in talking to you. The main ingredient of a business card is contact information; when people ask you what to include in a business card, the first thing that comes to mind is contact information. Remember; they probably have a lot of business cards to review so if yours is easy to understand and focuses only on the key details; you're more likely to receive an email. There are many digital tools you can use to promote yourself to employers and customers but having a physical business card is still an important networking tool for professionals. Start with a high-quality business card template or custom design which gives you the right foundation to build. What is appropriate for a job depends on how your company is structured and how you want to present yourself on your card; however including a link created especially for your prospects and adding it to the business card may be a good idea. Especially popular with artists and photographers an image on your business card creative images or illustrations is a great way to make...

Judith Pearson
Judith Pearson

Proud problem solver. Certified social media ninja. Total explorer. Beer advocate. General travel buff.

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