Business cards are a great way to make a lasting impression on potential customers and partners. But it's important to be careful when designing your business card. The traditional size of business cards is 3.5 inches by 2 inches, and it's best to keep all your information on the front of the card. An attractive logo is a must to differentiate your company and generate brand recognition, but don't make your business card too busy.
Don't include personal social media channels, and don't use a font size that is too small. It's also important to be consistent with the design of your other printed materials. These are just some of the do's and don'ts of business card design that you should keep in mind when creating your own business cards. When designing your business card, it's important to keep in mind the traditional size of 3.5 inches by 2 inches.
This size fits well in most wallets and is easy to store. Odd or die cut shapes may be memorable, but they can be difficult to store. It's also important to be concise with your information, including only your most important contact details such as mobile phone number and work email. If you have a social media channel with strong social proof of how capable you are, it would be good to include it as well.
But don't add social channels just for the sake of it. An attractive logo is a must for any business card, as it helps to instantly differentiate your company and generate brand recognition. It should have some connection to what your company is doing or what you are selling. For example, UPS (United Parcel Service) for 43 years had a logo on its business cards that showed a package wrapped in thread over the carrier's shield.
It's also important to use a font size not less than 7-8 points, as small fonts can be difficult to read. When adding your information to your business card template, consider the way you design it. Don't put too much information on the card, as this can make it look cluttered and unprofessional. Don't include personal social media channels such as Facebook or Instagram, as this can give potential customers an insight into your personal life that they don't need or want.
And don't use a font size that is too small, as this can make it difficult for people to read the information on the card. It's also important to be consistent with the design of your other printed materials such as websites and brochures. This will help people identify your company quickly and easily. When attending business meetings, give your card to the receptionist every time so that she can announce your name and company correctly.
You can also use your business cards as an invitation with a registration link if you're hosting an event at your facility. By following these tips, you can ensure that your business cards make a lasting impression on potential customers and partners.