In the digital age, it's easy to forget about the importance of physical business cards. But statistics show that 12% of people keep them, and 9% add them to their digital contact list. That means that a business card can be a valuable connection or even a customer. Plus, it's a first impression of your brand and its values.
But what about digital business cards? While they are free and easy to use, they don't have the same impact as an old-fashioned face-to-face meeting with a handshake and exchange of business cards. When someone hands me a card, I immediately form an opinion about the company. Before LinkedIn and smartphones, business cards were the only way to exchange information at a networking event. Plus, there's no evidence that exchanging business cards leads to a decrease in revenue.
It's also more professional than simply giving someone your contact information. A good business card design will convey all the important information your customers need to know, be eye-catching and highlight your brand. When you think of business cards as another way to promote your business, their value proposition becomes even better. Despite the prevalence of smartphones, business cards remain the fastest and easiest way to share contact information while networking.